Head of Messenger Business Stefanos Loukakos Talks to Forbes

Explains How Messenger Helps Business Get Personal and Connect with Customers

Recently, Stefanos Loukakos, head of Messenger Business, sat down with Forbes contributing reporter Vivian Rosenthal to discuss how brands and marketers can best use Messenger to connect with their customers.

In the piece, Loukakos discusses the importance of getting creative when building a bot for Messenger and how businesses shouldn’t be afraid to experiment, test and learn with this relatively new marketing channel. He highlights how the back and forth of Messenger’s one to one marketing at scale enables brands to drive personal connections with all of their customers in a way even highly targeted other marketing channels have trouble accomplishing.

Loukakos also covers the future of Conversational UI, how data can be instructive in reaching your goals, using AI in marketing, user acquisition and engagement, and a host of other topics. Overall, he shares his excitement about how Messenger is helping businesses get personal again and driving creativity in communication in ways never seen before.

We hope you’ll check out the article which can be viewed in full here.

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